Oscar Cronk owns the outdoor supply house that is a continuation from the Arnold family that started the trend back in 1870. Oscar Cronk became friends with Walter Arnold, the legendary mountain man, and bought the Arnold business in 1962. Since that time he has used the Arnold knowledge along with his 50 years experience developing the best deer and bear lures on the market today. Oscar, well known hunter, trapper, houndsmen, and veteran outdoorsman makes and tests every product before it's placed on the market. From the 1870s to the new millennium the Arnold and Cronk tradition of serving sportsmen has never stopped.