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The essence of our business. Quality urine is and always has been our No. 1 item. When I first started this business, all I handled was urine. After working with many brands and many thousands of gallons, I believe I know it as good as anyone. The urine business is the most controversial and misunderstood aspect of the business which is very unfortunate. I personally wish every trapper knew what was good quality and what was junk. It would make my job a lot easier and get rid of some of the people who shouldn't be in the business.